Pressing the hair twice with more pressure and heat during a hair pressing service is referred to as a:

A pressing service that involves applying more pressure and heat to the hair is known as a hard press. This technique is typically utilized on very coarse or resistant hair types that require extra styling to achieve a smooth and polished finish. A hard press effectively straightens the hair by applying the pressing comb firmly against the hair strands, combined with high heat to ensure that the hair cuticle is sealed flat for a sleek appearance.

The process may leave the hair looking polished and can last longer than other pressing techniques, making it popular for certain hairstyles where durability is desired. Understanding the distinctions between different types of presses is essential for hairstylists, as it enables them to meet their clients' specific styling needs based on hair texture and desired outcomes.